How Blacklight Helps B2B Fraud Companies Break Into Retail
 

Translating Tech Speak into Retail Language

• Retailers don’t care about fraud tool features—they care about profitability, operations, and risk reduction.

• Blacklight reframes fraud solutions in terms of revenue impact and business value.

• Helps vendors move from a technical pitch to a business-driven conversation.

 

Getting Your Foot in the Door (Warm Introductions & Positioning)

• Retail executives don’t take cold calls—they trust industry insiders.

• Blacklight connects fraud vendors to key decision-makers beyond fraud teams, including finance and operations leaders.

• Positions vendors as strategic business partners, not just service providers.

 

Strategic Messaging & Differentiation

• Fraud vendors struggle to stand out because they all sound the same.

• Blacklight crafts clear, compelling messaging that makes solutions distinct.

• Shifts the conversation from fraud prevention to revenue protection and customer experience.

 

Fine-Tuning the Sales Approach for Retail Buyers

• Retail buying decisions are complex, slow, and involve multiple stakeholders.

• Blacklight helps vendors navigate internal politics and align their pitch with retailer priorities.

• Coaches sales teams on how retail leaders think and make decisions.

 

Retail Market Entry & Thought Leadership

• Breaking into retail requires credibility, not just a product.

• Blacklight positions vendors as thought leaders through industry events, panels, and strategic networking.

• Advises on high-impact marketing and outreach tailored to retail audiences.

 

Your Unique Advantage

• Deep understanding of retail decision-making and internal dynamics.

• Ability to position fraud vendors in a way that resonates with retail leadership.

• Faster access to key retail executives, reducing sales cycles and improving win rates.